PALO Digital Marketing Updates | PALO Creative (29)

Google Featured Snippets: What You Need to Know

A couple years ago, Google introduced featured snippets, a strategy that provides users with a better experience when searching for information online. Years later, these snippets are not only giving users a better experience but also providing...

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INBOUND 18: Our Favorite Sessions & Key Takeaways

For inbound marketers, the biggest event of the year is HubSpot’s INBOUND conference. And PALO Creative was there! With hundreds of inspiring breakout sessions to choose from, we got up close to new and exciting marketing strategies and learned so...

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Brand Identity: Why It Matters More Than You May Think

Branding a business isn’t just about promoting a product or service. In today’s digital world, people are inundated with advertisements and commercials through a variety of channels from emails to social media, leading some to ignore the constant...

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Google My Business: New Changes You Need to Know

So at this point, if you haven’t actively managed your Google listing, you should definitely take this as a sign to jump on the bandwagon. Google recently rolled out new features to help businesses better optimize listings and attract more customers.

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