PALO Digital Marketing Updates | PALO Creative (4)

How to Build Relationships as a Business Owner

Ah, the wise old saying, “It’s all about who you know.” This isn’t just another piece of dad advice–it’s true. Even if you work alone, relationships are essential to getting things done. Because as much as you’d probably like to do everything...

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What’s the Difference Between Web Design and Web Development?

Most people outside of the tech and marketing world don’t really know the difference between web design and web development. That’s not a dig—it’s just reality. The two terms are often used interchangeably, and honestly, we get why. They're part...

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Marketing vs. Advertising: What’s the Difference & Why Should You Care?

Let’s clear something up right out of the gate: marketing and advertising are not the same thing. I know, I know—people use them interchangeably all the time. But if you’re in the business world (or even just pretending to be at networking...

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Does Your Business Need a Marketing Makeover?

Let’s face it: no one likes feeling invisible. But for businesses, that can be the harsh reality if your marketing isn’t hitting the mark. If you’ve been pouring time, effort, and money into strategies that aren’t paying off, it might be time for...

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