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We love a good acronym as much as the next marketer. And trust us, marketing has just about as many acronyms as the federal government. But every once in a while, an acronym appears that manages to confuse even the people who use it daily (we...
At Palo, we talk a lot about relationships. Not just because it sounds good in a pitch deck or looks nice on a website, but because it’s how real partnerships happen.
Marketing isn’t always a transaction. It’s not just a funnel. It’s a ...
You’re sitting in a meeting. Coffee in hand. Your team’s discussing why Competitor X is outranking you on Google again. Your site is optimized (or so you thought), your content is decent, and yet… nothing.
Now imagine this: somewhere across town...
Building a brand takes more than a sharp logo and a splashy color palette. It takes intention behind the scenes. It takes a thousand small decisions that shape how people see you, feel about you, and remember you. Yet, in the rush to launch, those...
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