PALO Digital Marketing Updates (22)

Creative Inspiration

When people think about marketers, there is a big misconception about what goes on behind-the-scenes. A lot of people think of marketers as the annoying telemarketers that call you three times in a day. But that couldn’t be further from the truth.

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How to Measure Email Marketing Strategy Success [Factors to Consider]

Did you know that the average office worker receives about 121 emails a day? With such a large volume of emails coming to their inboxes, how can you be sure to craft an email that will break through the clutter? The best way to do this is by...

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The Beginner’s Guide to Google Analytics

You’ve got a website. You’ve got digital marketing. And you’ve got data.

But how do you accurately measure the performance of all your digital efforts? You’ll likely need a powerful tool to help you track essential website metrics, including...

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The Right People in the Right Seats

When Rob returned from a weekend vacation to an empty office in March of 2020, we didn’t know the whirlwind that would take place over the next year. And with many businesses struggling to overcome the challenges of the pandemic, it makes us even...

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