PALO Digital Marketing Updates (30)

The End of an Era (sort of): What You Need to Know About the Google+ Shutdown

And just like that, Google+ is now a memory (June 28, 2011 – April 2, 2019). The social media network was the brainchild of Google execs who, despite past failed attempts, believed this time things would be different. However, those hopes never...

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Authenticity, Emotions & Branding – Oh my!

Let’s kick this week’s freshly squeezed off with some hard facts:

What do these three things have in common? They strongly indicate marketers have the important job...

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The Exploding Nike Shoe Felt Around the World

Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday...

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4 Totally Super Weird, but Pretty Sweet Valentine’s Day Freebies

While we reminisce about candy grams and heart-shaped pizza slices from middle school, Valentine’s Day is big business, regardless of your conspiracy theory that it’s a made-up holiday crafted by the fine folks over at Hallmark.

Valentine’s Day by...

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