Palo Blog

Social Media Management (SMM): A Job for a Marketing Agency

This Looks Like a Job for an Agency!

Smart marketers are constantly learning new and better ways to reach their audience. With the rise of countless social media platforms, creating a strong strategy for a business has become a challenge. Which is...

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Search Engine Optimization (SEO): Too Important to Cut

So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a...

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Haefke Brings a Decade of Digital Marketing Experience to #TeamPALO

Meet PALO’s Newest Hire – Nicole Haefke!

As more businesses recognize the value in a strong, digital presence, PALO Creative continues to build upon its foundation of digital expertise with its latest hire.

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Writer’s Block – Knock it out for Good

“Writing about writer’s block is better than not writing at all.” — Charles Bukowski

Why “I can’t write” doesn’t fly

Writing is one of the most deceivingly difficult tasks imaginable. Second only to making a perfect hollandaise sauce, we’re pretty...

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