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Let’s kick this week’s freshly squeezed off with some hard facts:
What do these three things have in common? They strongly indicate marketers have the important job...
Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday...
Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to...
The risk of brands turning into zombies is very real. Brands have an infinite amount of challenges to deal with nowadays. Tried and tested tricks to stay alive just aren’t enough to stand out from the crowd. Perhaps you have a case of zombie brand....
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