PALO Digital Marketing Updates | Marketing Strategy (14)

Buyer Personas: How to Create Them for Your Business 

As marketers, we eat, sleep and breathe tactics to identify and attract the “perfect” customer for our clients. That ideal individual is someone who will seek your service each and every time,knowing they’ll get exactly what they need with no...

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HubSpot’s New CMS Hub – 5 Things You Need to Know by Rob Palowitz

When it comes to website management, HubSpot understands the frustration marketers and developers face, as well as the struggle it permeates with clientele and their marketing journey. The solution? HubSpot unveiled a new and improved content...

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Your Customers Want Brand Authenticity More than Ever: Here’s Why

“There is no loyalty without emotion. There is no loyalty without connection.– Scott McCain

As society begins to adapt to a new normal, companies of all sizes have begun to pivot their strategies and adopt new ways of doing business. This...

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Living the Quarantine Life: 6 Ways to Make Working from Home Actually Work

Our edition of ‘The Roaring Twenties’ wasn’t anything we expected, with quarantine, social distancing, and “flattening the curve” becoming the most important words and phrases in our vocabulary. Humans are creatures of habit and so this ‘new normal’...

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