PALO Digital Marketing Updates | Marketing Strategy (17)

Enter Your Goals

by Jim Komara, Digital Media Director

“If you don’t define your goals, you’re unlikely to reach them.” Does this sound familiar? Chances are you’ve heard this line from a success story, a seminar, while listening to a podcast or even from the uncle...

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Move Over Millennials! Meet the Next Wave of Market Consumers

Look out Millennials, Gen Z is now the largest single population segment in the United States. This is of significance for marketers. The latest and greatest data from Nielson shows Millennials and Generation Z together comprise 48% of the total...

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Okay Google – How Do I Help My Business Grow?

40,000 – That is the number of searches happening at this exact moment on Google. Let’s take a step back and we’ll see why Google is the world’s most popular search engine. On any given day, the website registers 3.5 billion searches which balloons...

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What Small Businesses Need to Know About Net Neutrality

Many of you have likely been hearing the phrase net neutrality in the news recently. However, with all of the noise – political agendas and friends’ social posts (or both) – it can be difficult to understand what it all means, particularly as it...

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