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To be a successful business marketer, your expertise must extend beyond thorough knowledge of your product or service. You and your team must have salesmanship. People skills. Business savvy. A scientific mind.
Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...
Have you ever heard “work smarter, not harder”? Of course, you have. Because if you’re like us, you don’t have enough time to work differently. And besides, if you’re not working smart already, then you have bigger fish to fry.
The holidays can make or break a year. That goes for creatives as well. No pressure. Just create a holiday ad that will put the perfect bow on 2022. No worries. You have months to develop, shoot, edit, and push it out there for the world to...
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